About SwimWays

When you think of SwimWays, think of fun!

In the water, on the sand, in the campground, or by the pool, SwimWays has the floating and swimming pool toys, floats, decorations, games and other gear that can turn a good day into a Water-Full day.

Based in Virginia Beach, Virginia, SwimWays is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 35,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. SwimWays has been teaching kids to swim for over 40 years -- longer than anyone else (except parents, of course!). In January 2007, SwimWays began donating 2% of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 2,368 kids around the world.

SwimWays continues to bring you the innovative products you have come to expect from a leader in the industry. Our goal is simple: to continue to provide you with the most entertaining and fun products that feature only the very best value, quality, style and innovation. Enjoy!