About the SwimWays® brand
SwimWays takes fun to the next level! Our products are designed for water lovers, by water lovers. We offer products for your entire family - even the dog! We want the pool to be where your family and friends can splash, relax and be together.
We know that some of the best times with your family are in the pool – one of the few places where you can completely disconnect from real life; it’s like a mini-vacation! Mom and dad play with the kids, kids play with their friends, and most importantly people focus on each other. No computers, smartphones, tablets or TVs!
At SwimWays we provide your water family with water toys, pool floats, pool games, swim training gear, pool decorations and more, turning an ordinary day into a water-full day. Products you may already be aware of include our Spring Float® pool float line, Aquaria foam pool floats, Toypedo dive toys, Sea Squirts swim vests and life jackets, Rainbow Reef swimming fish toys, and Flood Force water soakers. Our partnership with Disney, MARVEL, and Star Wars brings you pool toys and floats featuring kid-favorite characters from the hottest movies and series.
About Swimways Corporation
Based in Virginia Beach, Virginia, Swimways Corp. is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company's diverse staff is passionate about developing fun and engaging products for kids and adults.
We are equally passionate about making sure kids are comfortable in and around the water and believe learning to swim is an important life skill. We have been helping to teach kids to swim for over 40 years through our line of swim training products, SwimWays Swim Steps. In January 2007, the SwimWays brand entered a corporate partnership with Operation Smile, a charitable organization that provides free surgeries to repair cleft lip, cleft palate and other facial deformities to children around the globe. Through the purchase of Swim Steps products, our customers have helped us reach over $1 million dollars in donations for this cause dear to our hearts.
Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP brands.
Company Awards and Recognition
- Virginia Business Best Places to Work (Small Business Category) 2012, 2013, and 2014
- Target Vendor of the Year Award 2002, 2011, 2012 and 2015
- Best Places to Work in Hampton Roads 2007, 2011
- Operation Smile Corporate Humanitarian Award 2011
- Gamingetc.com Vendor of the Year Award 2011
- United Way of South Hampton Roads Silver Trailblazer Award 2010
- Toys-R-Us Vendor of the Year Award 2004
- Leslie's Pool Supply Vendor of the Year Award 1999
Visit our Media Center for the latest news and buzz about our company and brands