SwimWays Staff Photo 2013

About SwimWays

About the SwimWays® brand

SwimWays takes fun to the next level! Our products are designed for water lovers, by water lovers. We offer products for your entire family - even the dog! We want the pool to be where your family and friends can splash, relax and be together.

We know that some of the best times with your family are in the pool – one of the few places where you can completely disconnect from real life; it’s like a mini-vacation! Mom and dad play with the kids, kids play with their friends, and most importantly people focus on each other. No computers, smartphones, tablets or TVs!

At SwimWays we provide your water family with water toys, pool floats, pool games, swim training gear, pool decorations and more, turning an ordinary day into a water-full day. Products you may already be aware of include our Spring Float® pool float line, Aquaria foam pool floats, Toypedo dive toys, Sea Squirts swim vests and life jackets, Rainbow Reef swimming fish toys, and Flood Force water soakers. Our partnership with DisneyMARVEL, and Star Wars brings you pool toys and floats featuring kid-favorite characters from the hottest movies and series.

About Swimways Corporation

Based in Virginia Beach, Virginia, Swimways, a wholly-owned subsidiary of Spin Master (TSX: TOY; www.spinmaster.com), is a leisure and recreational water products manufacturer striving to make free time more fun through innovation. Swimways is rich in traditional values and is respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, Swimways markets three unique brands: SwimWays®, Kelsyus®, and COOP®. The company's diverse staff is passionate about developing fun and engaging products for kids. Swimways is equally passionate about making sure kids are safe in and around the water and believes learning to swim is an important life skill.

In 2012, Swimways established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim. Swimways has been helping kids learn to swim for over 50 years - longer than anyone else (except parents, of course!).

Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP brands.

Company Awards and Recognition

  • Virginia Business Best Places to Work (Small Business Category) 2012, 2013, and 2014
  • Target Vendor of the Year Award 2002, 2011, 2012 and 2015
  • Best Places to Work in Hampton Roads 2007, 2011
  • Operation Smile Corporate Humanitarian Award 2011
  • Gamingetc.com Vendor of the Year Award 2011
  • United Way of South Hampton Roads Silver Trailblazer Award 2010
  • Toys-R-Us Vendor of the Year Award 2004
  • Leslie's Pool Supply Vendor of the Year Award 1999

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