Social Media and E-Commerce Specialist

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Named one of the Best Places to Work in Virginia by Virginia Business, Swimways Corporation is a worldwide manufacturer of leisure and recreational products located in Virginia Beach, VA. We currently have an open position for a Social Media and E-Commerce Specialist.

In support of digital marketing at Swimways, the primary functions of this position include:

1. Responsible for all day-to-day communication with consumers via social media channels representing the Swimways Corporation and its three brands: SwimWays, COOP, and Kelsyus.
2. Assists the Digital Marketing and E-commerce Manager with maintaining the e-commerce store.
3. Makes updates to content on consumer-facing websites and assists with other online marketing projects and tasks such as email marketing, research, and reporting.

Responsibilities

• As the lead on day-to-day social media communications, creates and nurtures highly engaged online communities for each of our brands’ channels.
• Responds to consumers promptly with a consistently friendly and professional attitude that represents our company and brands.
• Works with the Customer Service team and other departments as needed to resolve consumer issues and answer questions encountered on social networks.
• Works collaboratively across departments to add and update content on our websites and social media channels.
• Uses analytics tools to research trends and create reports for the Marketing and Executive Teams as needed.
• Assists the Digital Marketing and E-commerce Manager with the implementation and maintenance of third party social media applications for contests, coupons, and other content.
• Assists the Digital Marketing and E-commerce Manager with the production and delivery of email marketing newsletters.
• Assists the Digital Marketing and E-commerce Manager with updates to the e-commerce store.
• Participates and contributes to the planning of online campaigns with the Marketing department.

Requirements

• Bachelor's degree in online communications, marketing or combined relevant experience.
• 2-3 years' experience directly maintaining social networks in a professional capacity for a company or brand, preferably in consumer goods marketing.
• Demonstrated success in fostering and growing a highly engaged social media community.
• Displays personal and professional maturity when communicating on behalf of our brands and company online.
• Expert working knowledge of how to use and administer the top social networks for businesses. (Facebook, Twitter, YouTube, Pinterest, Tumblr, Google+, and Instagram.)
• Working knowledge of content management systems and basic HTML coding.
• Working knowledge of analytics tools such as Google Analytics.
• Excellent verbal and communications skills.
• Ability to work in Microsoft Office.

Nice to haves:

• Experience with social media management tools like Hootsuite and Tweetdeck.
• Experience with web design and photo editing software, such as Photoshop.
• Experience with e-commerce.
• Experience with email marketing software.
• Personal interest in outdoor recreation.
• Professional interest in pursuing a career in social media, e-commerce, or other online marketing discipline.

The successful candidate will be highly motivated, well organized, outgoing, technically adept, deadline oriented, and able to work both independently and within a team environment. During peak promotional seasons, weekend and evening work may be required on occasion in support of social media and e-commerce campaigns.

Not only does SwimWays offer a fun work environment, we also offer competitive pay and benefits. Qualified applicants may email cover letter, resume, and salary requirements to kcoats@swimways.com.

EOE