SwimWays staff photo


Digital Marketing and E-commerce Manager

Swimways Corporation, located in Virginia Beach, VA, is a leader in outdoor recreational products. Swimways has joined with Spin Master to create an outdoor Global Business Unit key to driving innovation and growth within the category. Our goal is making free time more fun through innovation! We currently have an opening at our Virginia Beach, VA location for a Digital Marketing and E-commerce Manager.

Job Function/ Summary:

This position reports to the VP of Marketing and manages the Digital Marketing Specialist and Digital Marketing Associate as well as any interns in digital marketing. Members of the executive team will consult the Digital Marketing and E-Commerce Manager for direction, guidance, and execution of e-commerce and digital marketing strategies. This position is the liaison to Spin Master’s digital marketing, web development, and social media organizations.

Duties & Responsibilities:

  • Serves as the lead on all digital marketing strategies and communications working with the Brand Team, Spin Master and outside consultants to support strategic priorities through the effective use of the Internet and related technologies
  • Manages the successful implementation of daily tasks, campaigns, and web projects required to support the aforementioned digital strategies via the company’s websites, social networks, email lists, e-commerce stores, and other digital marketing channels
  • Serves as the marketing lead for all e-commerce with retail partners, including but not limited to Amazon.com, Target.com, Walmart.com, and Toysrus.com, ensuring that content, images, and promotions are accurate and effective, helping to drive growth of e-commerce sales for the company
  • Manages the direct to consumer e-commerce program for Swimways Corporation to meet monthly and annual sales goals, as well as liquidate closeouts online as needed
  • Writes product and marketing copy for Swimways' web properties and e-commerce retailers
  • Serves as the administrative lead for Product Information Management and Product Content Management systems
  • Other duties as assigned

Minimum Required Education, Experience, Licenses and Certifications

  • Bachelor's in E-commerce, Marketing, Digital Marketing or another related field of study
  • 10+ years' experience in e-commerce and digital marketing
  • Experience managing e-commerce and digital marketing teams with a passion for growing e-commerce sales
  • Strong written, verbal, and visual communications skills

Essential Mental & Physical Requirements:

  • Ability to work under stress and meet deadlines
  • Ability to operate a keyboard is required to perform the essential job functions
  • Ability to read and interpret a document is required to perform the essential job functions
  • Ability to travel if required while performing the essential job functions
  • Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions

Primary Location

Virginia Beach, VA


Occasional travel required

Application Process

Not only is Swimways a fun place to work it is also a great place to build a career. Qualified candidates may email resumes with salary requirements to resumes@swimways.com