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Best Places to Work in Virginia 2014


Digital Marketing Associate - Virginia Beach

Swimways Corporation, located in Virginia Beach, VA, is a leader in outdoor recreational products. Swimways has joined with Spin Master to create an outdoor Global Business Unit which is key to driving innovation and growth within the category. Our goal is making free time more fun through innovation! We currently have an opening at our Virginia Beach, VA location for a Digital Marketing Associate.

Job Function / Summary:

The Digital Marketing Associate is part of the digital marketing team and reports to the Senior Manager of Digital Marketing and E-commerce. This position is responsible for performing the day-to-day activities that support our social media, digital marketing, and e-commerce programs for Swimways and each of our brands.

Duties & Responsibilities:

  • Curates, creates, and schedules content across all social media channels, under the guidance of the Digital Marketing Specialist
  • Performs content updates to our brand websites, blog, and e-commerce store
  • As the day-to-day point person for communications with consumers across our digital channels, the Associate responds to direct messages, comments , product reviews and questions promptly with a friendly and professional attitude
  • Works with Customer Service and other departments to resolve consumer issues on social networks, e-commerce websites and other digital channels
  • Helps the Senior Manager of Digital Marketing and E-commerce to maintain e-commerce product listings in our product information management system
  • Participates and contributes to the planning of online campaigns with the Marketing department to support brand, departmental and organizational goals
  • Uses analytics tools to track digital marketing, SEO, and e-commerce performance. Provides actionable data to the department to improve content and future campaigns
  • Documents and maintains the Digital Marketing calendar for the team
  • Assists the Digital Marketing Specialist in identifying and cultivating our in-house network of social media influencers in support of Swimways Corp’s brands and products
  • Keeps up-to-date on emerging trends in digital marketing, recommending opportunities to the team that aligns with our company and brand goals
  • Other duties as assigned

Minimum Required Education, Experience, Licenses and Certifications

  • Bachelor's degree in online communications, marketing, or other related field of study
  • 1+ years' experience maintaining social networks and websites for a company or brand, preferably in consumer goods marketing; e-commerce experience is a plus
  • Proven personal and professional maturity when communicating on behalf of our brands and company online
  • Working knowledge of how to use and administer the top social networks for businesses. (Facebook, Twitter, YouTube, Pinterest, Snapchat, Instagram, etc.)
  • Working knowledge of analytics tools such as Google Analytics, etc.
  • Working knowledge of Search Engine Optimization techniques
  • Excellent communication skills including written, verbal and interpersonal
  • Ability to work in a PC/Microsoft Office environment
  • Interest in pursuing a career in social media, e-commerce, or other digital marketing discipline

Essential Mental & Physical Requirements:

  • Ability to work under stress and meet deadlines
  • Ability to operate a keyboard if required to perform the essential job functions
  • Ability to read and interpret a document if required to perform the essential job functions
  • Ability to travel if required performing the essential job functions
  • Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions

Primary Location

Virginia Beach, Virginia

Application Process

Swimways offers competitive pay and benefits and is a great place to build a career. Qualified applicants may submit resume with salary requirements to resumes@swimways.com.