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Best Places to Work in Virginia 2014

 

Associate Brand Manager

Swimways Corporation, located in Virginia Beach, VA, is a leader in outdoor recreational products. Swimways has joined with Spin Master to create an outdoor Global Business Unit. Our mission is making free time more fun through innovation! We currently have an opening for an Associate Brand Manager at our office in Virginia Beach.

Job Function / Summary:

The Associate Brand Manager will work with the marketing team to achieve corporate growth goals each year for responsible brand/category. The position will handle management of assigned product lines and brands, including product development, marketing and sales coordination.

Duties & Responsibilities:

  • Develop and execute product and marketing plans for assigned categories, working with internal teams including Product Development, Creative Services, Digital Marketing, Product Integrity and Sales, reporting to VP of Marketing and Brand Managers
  • Analyze sales and industry data and report on financial performance of assigned product lines. Research and report on industry, consumer and competitive trends to guide long and short term growth plans across all branded categories
  • Work with the Marketing team and manage the project initiation and approval process for packaging copy and translations across all branded products
  • Working with Digital Marketing Team, coordinate brand messaging for online content and retail .coms and outside PR firms and internal managers to manage public relations efforts, including social media marketing
  • Other duties as assigned

Minimum Required Education, Experience, Licenses and Certifications

  • Bachelor’s degree in Business, Marketing or related field of study
  • Experience with Digital Marketing, especially Social Media
  • 2+ years’ experience in sales and/or marketing preferably with a consumer products, toy, or sporting goods company
  • Strong writing skills
  • Excellent PowerPoint knowledge
  • Strong organizational and time management skills
  • Experience with creating and delivering presentations
  • Experience in Web design/Graphic Design

Application Process

Swimways offers competitive pay and benefits and is a great place to build a career. Qualified applicants may submit resume with salary requirements to resumes@swimways.com.

EOE